WeDigital.Academy
All programmes

Marketing

SEO

A live programme on search — auditing sites, fixing technical issues, planning content around real search demand and reporting on organic performance.

What you will be able to do

Outcomes

  • Run a full technical SEO audit
  • Build content strategy from keyword research
  • Improve site performance and indexing
  • Report organic results credibly

Curriculum

  1. 01

    Fundamentals

    • How search works
    • Intent
    • Keyword research
    • Competitive analysis
  2. 02

    Technical SEO

    • Crawling and indexing
    • Site architecture
    • Core Web Vitals
    • Structured data
  3. 03

    Content

    • Content strategy
    • On-page optimisation
    • Internal linking
    • Refresh cycles
  4. 04

    Authority and reporting

    • Digital PR basics
    • Link acquisition
    • Analytics
    • Capstone audit

Projects you will build

  • Full SEO audit with prioritised roadmap
  • Content plan built from search demand

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