Marketing

E-commerce Marketing

A live programme for selling online in Nigeria and beyond — store setup, product pages, paid traffic, retention and unit economics that actually hold up.

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What you will be able to do

Outcomes

Build product pages that convert
Run profitable paid acquisition for products
Increase repeat purchase with retention flows
Manage margins, delivery and returns

Curriculum

01
Store
- Platform setup
- Product pages
- Pricing and offers
- Checkout and payments
02
Traffic
- Meta ads for products
- Google Shopping
- Influencer and WhatsApp channels
- Marketplaces
03
Retention
- Email and SMS flows
- Loyalty
- Customer service
- Reviews
04
Economics
- Contribution margin
- Delivery and logistics
- Forecasting
- Capstone store

Projects you will build

Live store with real sales and reporting
Full acquisition and retention plan

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Digital Marketing (Beginner to Professional)

The complete digital marketing programme — SEO, Google Ads, Meta Ads, CRM, email marketing, analytics and strategy — taught practically from beginner to professional.

What it covers

Module 1 — Marketing foundations & strategy
Module 2 — Website, landing pages & CRO
Module 3 — SEO (technical, on-page, content & off-page)
Module 4 — Google Ads

+ 6 more modules · 59 topics

Live programme

5 months

OnlinePhysical

₦450,000

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Technical SEO, content strategy and the analytics behind organic growth.

What it covers

Fundamentals
Technical SEO
Content
Authority and reporting

Live programme

3 months

OnlinePhysical

₦300,000

View programme

Ready to start E-commerce Marketing?

Submit your enrolment details and admissions will confirm cohort dates, format and payment options.

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Outcomes

Curriculum

Store

Traffic

Retention

Economics

Projects you will build

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Ready to start E-commerce Marketing?