Intermediate
Ecommerce Marketing Course for Online Store Growth
This e-commerce marketing course connects acquisition, product campaigns, customer journeys, conversion foundations and retention into a practical store growth plan. It is built for learners who need to market online stores with clearer evidence and stronger structure.
Duration: 6 weeks. Online worldwide and physical classes in Lagos, Nigeria are available.
Enrol NowProgramme overview
Build practical capability you can explain and apply.
Build an evidence-led growth plan for an e-commerce business.
Who this programme is for
- E-commerce marketers
- Store owners
- Growth teams
- Freelancers
Course outcomes
- Map customer journeys across discovery, purchase and retention
- Plan product campaigns for paid, owned and content channels
- Improve online-store conversion foundations and merchandising decisions
- Build an evidence-led growth plan for an e-commerce business
Tools you will use
- Shopify concepts
- Meta Ads
- Email platforms
- GA4
Practical project / outcome
- Store journey audit
- Product campaign
- Retention plan
- Growth report
Curriculum
A practical learning sequence.
Learning format
Online worldwide. Physical in Lagos.
The same practical standard applies whether you join online from outside Nigeria or attend face-to-face classes in Lagos, Nigeria.
Online
- Live instructor-led learning
- Available to learners worldwide
- Assignments and project reviews
- Community support
- Resources where available
Physical — Lagos
- Face-to-face instruction
- Hands-on workshops
- Class collaboration
- Real-time feedback
- Venue confirmed by admissions
Career direction
Connect the skills to your next move.
Instructor and mentor area
Learn with practical guidance.
Instructor profiles and programme-specific mentor details will be published when confirmed. Learning is designed around explanation, guided practice and useful feedback.
Upcoming cohort
November 26
Ask admissions to confirm this programme’s availability and current class format.
View CohortProgramme FAQs
Useful answers before you enrol.
Who is the E-commerce programme for?+
Useful for e-commerce marketers, store owners, growth teams and freelancers supporting online businesses.
How long is the E-commerce programme?+
The programme runs for 6 weeks. Admissions will confirm the current cohort schedule and class times.
Can I study E-commerce online?+
Yes. Online learning is available for worldwide learners, and physical classes are available in Lagos, Nigeria where the programme is currently offered.
Do I need previous experience for E-commerce?+
Some marketing or business exposure is useful. Admissions can help you compare your current experience with the programme level.
What practical work will I complete?+
Learners produce a store journey audit, product campaign, retention plan and growth report.
Related programmes
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