Beginner → Intermediate
Content Marketing Course for Strategy, SEO and Conversion
This course teaches how useful content supports traffic, trust, acquisition, nurturing and conversion. It is different from content creation because the focus is the strategic role of content across the customer journey.
Duration: 6 weeks. Online worldwide and physical classes in Lagos, Nigeria are available.
Enrol NowProgramme overview
Build practical capability you can explain and apply.
Build a research-led content strategy and integrated campaign plan.
Who this programme is for
- Content marketers
- Writers
- Social media professionals
- Business owners
Course outcomes
- Plan content around audience research and search intent
- Build editorial strategies that support acquisition and nurturing
- Connect content distribution, repurposing and campaign goals
- Measure content performance and recommend improvements
Tools you will use
- Notion
- Canva
- Google Trends
- Search Console
Practical project / outcome
- Content audit
- Editorial strategy
- Distribution plan
- Campaign report
Curriculum
A practical learning sequence.
Learning format
Online worldwide. Physical in Lagos.
The same practical standard applies whether you join online from outside Nigeria or attend face-to-face classes in Lagos, Nigeria.
Online
- Live instructor-led learning
- Available to learners worldwide
- Assignments and project reviews
- Community support
- Resources where available
Physical — Lagos
- Face-to-face instruction
- Hands-on workshops
- Class collaboration
- Real-time feedback
- Venue confirmed by admissions
Career direction
Connect the skills to your next move.
Instructor and mentor area
Learn with practical guidance.
Instructor profiles and programme-specific mentor details will be published when confirmed. Learning is designed around explanation, guided practice and useful feedback.
Upcoming cohort
November 26
Ask admissions to confirm this programme’s availability and current class format.
View CohortProgramme FAQs
Useful answers before you enrol.
Who is the Content Marketing programme for?+
Designed for content marketers, writers, social media professionals and business owners who want content to support measurable marketing outcomes.
How long is the Content Marketing programme?+
The programme runs for 6 weeks. Admissions will confirm the current cohort schedule and class times.
Can I study Content Marketing online?+
Yes. Online learning is available for worldwide learners, and physical classes are available in Lagos, Nigeria where the programme is currently offered.
Do I need previous experience for Content Marketing?+
No previous experience is required. The programme begins with practical foundations before moving into applied work.
What practical work will I complete?+
Learners create a content audit, editorial strategy, distribution plan and campaign report.
Related programmes
Keep exploring connected skills.
These related programmes help learners build adjacent capability without repeating the same learning focus.
SEO — Beginner to Advanced
See the SEO programme
Content Creation
See the Content Creation programme
Social Media Management
See the Social Media programme
Digital Marketing — Beginner to Advanced
See the Digital Marketing programme
Marketing Strategy & Campaign Planning
See the Marketing Strategy programme