Marketing

Content Marketing

A live programme on content as a business channel — strategy, editorial standards, production systems and distribution, not just writing.

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What you will be able to do

Outcomes

Build a content strategy tied to business goals
Run an editorial process end to end
Write for different formats and stages of intent
Measure content performance

Curriculum

01
Strategy
- Audience research
- Messaging
- Content–market fit
- Planning
02
Craft
- Editorial writing
- Long-form
- Case studies
- Editing standards
03
Systems
- Editorial calendars
- Briefs
- Freelancer management
- Repurposing
04
Distribution
- SEO
- Email
- Social
- Capstone content programme

Projects you will build

Quarterly content programme with published pieces
Editorial system documentation

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Digital Marketing (Beginner to Professional)

The complete digital marketing programme — SEO, Google Ads, Meta Ads, CRM, email marketing, analytics and strategy — taught practically from beginner to professional.

What it covers

Module 1 — Marketing foundations & strategy
Module 2 — Website, landing pages & CRO
Module 3 — SEO (technical, on-page, content & off-page)
Module 4 — Google Ads

+ 6 more modules · 59 topics

Live programme

5 months

OnlinePhysical

₦450,000

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SEO

Technical SEO, content strategy and the analytics behind organic growth.

What it covers

Fundamentals
Technical SEO
Content
Authority and reporting

Live programme

3 months

OnlinePhysical

₦300,000

View programme

Ready to start Content Marketing?

Submit your enrolment details and admissions will confirm cohort dates, format and payment options.

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Outcomes

Curriculum

Strategy

Craft

Systems

Distribution

Projects you will build

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Ready to start Content Marketing?