Intermediate
Marketing Analytics Course for Reporting and Decisions
This programme helps marketers turn campaign data into decisions people can understand and act on. Learners practise measurement planning, GA4 thinking, dashboarding, attribution concepts and stakeholder reporting.
Duration: 6 weeks. Online worldwide and physical classes in Lagos, Nigeria are available.
Enrol NowProgramme overview
Build practical capability you can explain and apply.
Create decision-ready dashboards and communicate actionable campaign insight.
Who this programme is for
- Marketers responsible for reporting
- Campaign managers
- Analysts
- Business owners
Course outcomes
- Create measurement plans connected to business questions
- Read campaign metrics without losing sight of decisions
- Build dashboards and reports that communicate clearly
- Use GA4 and reporting tools to explain performance
Tools you will use
- GA4
- Looker Studio
- Google Sheets
- Tag Manager concepts
Practical project / outcome
- Measurement framework
- Campaign dashboard
- Performance analysis
- Stakeholder report
Curriculum
A practical learning sequence.
Learning format
Online worldwide. Physical in Lagos.
The same practical standard applies whether you join online from outside Nigeria or attend face-to-face classes in Lagos, Nigeria.
Online
- Live instructor-led learning
- Available to learners worldwide
- Assignments and project reviews
- Community support
- Resources where available
Physical — Lagos
- Face-to-face instruction
- Hands-on workshops
- Class collaboration
- Real-time feedback
- Venue confirmed by admissions
Career direction
Connect the skills to your next move.
Instructor and mentor area
Learn with practical guidance.
Instructor profiles and programme-specific mentor details will be published when confirmed. Learning is designed around explanation, guided practice and useful feedback.
Upcoming cohort
November 26
Ask admissions to confirm this programme’s availability and current class format.
View CohortProgramme FAQs
Useful answers before you enrol.
Who is the Analytics & Reporting programme for?+
Designed for marketers responsible for reporting, campaign managers, analysts and business owners who want more confidence with marketing data.
How long is the Analytics & Reporting programme?+
The programme runs for 6 weeks. Admissions will confirm the current cohort schedule and class times.
Can I study Analytics & Reporting online?+
Yes. Online learning is available for worldwide learners, and physical classes are available in Lagos, Nigeria where the programme is currently offered.
Do I need previous experience for Analytics & Reporting?+
Some marketing or business exposure is useful. Admissions can help you compare your current experience with the programme level.
What practical work will I complete?+
Learners create a measurement framework, campaign dashboard, performance analysis and stakeholder report.
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