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Marketing Analytics

A live programme on marketing measurement — clean tracking, warehouse-lite reporting, dashboards and attribution models leaders actually trust.

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What you will be able to do

Outcomes

  • Implement reliable tracking across channels
  • Build dashboards stakeholders read
  • Compare attribution models honestly
  • Turn data into budget decisions

Curriculum

  1. 01

    Tracking

    • GA4 setup
    • Tag manager
    • UTM discipline
    • Event design
  2. 02

    Reporting

    • Looker Studio
    • Spreadsheet modelling
    • SQL basics
    • Data quality
  3. 03

    Attribution

    • Model types
    • Incrementality
    • Cohorts and LTV
    • Media mix basics
  4. 04

    Decisions

    • Budget allocation
    • Forecasting
    • Executive reporting
    • Capstone dashboard

Projects you will build

  • Live marketing dashboard with commentary
  • Attribution and budget reallocation study

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