Beginner friendly
Email Marketing
Create useful email journeys that nurture audiences, build trust and support conversion.
Programme overview
Learn the thinking. Build the work. Explain the result.
Design a measurable email campaign and automated customer journey.
Who it is for
- Beginner marketers
- Content professionals
- Business owners
- E-commerce teams
Learning outcomes
- Design a measurable email campaign and automated customer journey.
- Use evidence to improve decisions
- Present work with professional clarity
Tools you will use
- Mailchimp
- Brevo
- Canva
- GA4
Projects you will complete
- Welcome sequence
- Campaign calendar
- Segmentation plan
- Results report
Curriculum
A practical learning sequence.
Learning format
One standard. Two ways to learn.
Online
- Live instructor-led classes
- Assignments and project reviews
- Community support
- Resources where available
Physical — Lagos
- Face-to-face instruction
- Hands-on workshops
- Class collaboration
- Real-time feedback
Career direction
Connect the skills to your next move.
Instructor and mentor area
Learn with practical guidance.
Instructor profiles and programme-specific mentor details will be published when confirmed. Learning is designed around explanation, guided practice and useful feedback.
Upcoming cohort
November 26
Ask admissions to confirm this programme’s availability and current class format.
View CohortProgramme FAQs
Useful answers before you enrol.
Do I need previous experience?+
No previous experience is required. The programme begins with clear foundations.
How long is the programme?+
Every programme runs for 12 weeks. Admissions will confirm the class schedule and start date.
Is this available online and physically?+
Current options include online. Admissions will confirm availability.
What will I build?+
You will work on welcome sequence, campaign calendar, segmentation plan, results report.
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