Marketing

Performance Marketing

A live programme on paid growth. You build campaign structures, test creative systematically, manage budgets and defend spend with measurement.

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What you will be able to do

Outcomes

Structure and launch paid campaigns across platforms
Run disciplined creative testing
Manage budget against target return
Build reporting that survives scrutiny

Curriculum

01
Foundations
- Unit economics
- Funnels
- Tracking setup
- Audience strategy
02
Platforms
- Meta ads
- Google ads
- TikTok ads
- Retargeting
03
Creative
- Ad concepts
- Testing frameworks
- Landing pages
- Conversion rate
04
Scale
- Budget scaling
- Incrementality basics
- Reporting
- Capstone account

Projects you will build

Managed live ad account with reporting
Creative testing programme

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What it covers

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Live programme

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What it covers

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Live programme

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Ready to start Performance Marketing?

Submit your enrolment details and admissions will confirm cohort dates, format and payment options.

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Outcomes

Curriculum

Foundations

Platforms

Creative

Scale

Projects you will build

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Ready to start Performance Marketing?