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Email Marketing & Automation

A live programme on the highest-margin marketing channel. You build a real list, write sequences, automate lifecycle journeys and report on revenue per email.

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What you will be able to do

Outcomes

  • Grow a permission-based list ethically
  • Write welcome, nurture and win-back sequences
  • Build automated lifecycle flows
  • Report revenue and deliverability properly

Curriculum

  1. 01

    Foundations

    • Channel economics
    • List building
    • Consent and compliance
    • Deliverability
  2. 02

    Copy and design

    • Subject lines
    • Email copy frameworks
    • Templates
    • Mobile rendering
  3. 03

    Automation

    • Welcome flows
    • Abandoned cart
    • Segmentation
    • Lifecycle mapping
  4. 04

    Measurement

    • A/B testing
    • Revenue attribution
    • Dashboards
    • Capstone lifecycle programme

Projects you will build

  • Live 5-email lifecycle sequence with results
  • Automation map for a real business

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