Marketing

Copywriting & Conversion

A live writing programme built around persuasion and testing. Every week you write for a real brief, get line-by-line critique and measure what converts.

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What you will be able to do

Outcomes

Research offers and audiences before writing
Write high-converting ads, landing pages and emails
Run structured copy tests
Build a paid copywriting portfolio

Curriculum

01
Research
- Voice of customer
- Offer analysis
- Awareness stages
- Message hierarchy
02
Craft
- Headlines
- Ad copy
- Landing pages
- Email copy
03
Conversion
- CRO principles
- Page structure
- Objection handling
- Social proof
04
Practice
- Client briefs
- Pricing your work
- Portfolio
- Capstone sales page

Projects you will build

Full sales page with test results
Ad copy set for a live campaign

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What it covers

Module 1 — Marketing foundations & strategy
Module 2 — Website, landing pages & CRO
Module 3 — SEO (technical, on-page, content & off-page)
Module 4 — Google Ads

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Live programme

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What it covers

Fundamentals
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Live programme

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Ready to start Copywriting & Conversion?

Submit your enrolment details and admissions will confirm cohort dates, format and payment options.

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Outcomes

Curriculum

Research

Craft

Conversion

Practice

Projects you will build

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Ready to start Copywriting & Conversion?